Consumers will spend $6.2 billion in 2010 in mobile application stores.₁

Downloads in mobile application stores to surpass 21.6 billion by 2013.₂

Free downloads will account for 82 per cent of all downloads in 2010, and will account for 87 per cent of downloads in 2013.₃

Worldwide mobile application stores’ download revenue exceeded $4.2 billion in 2009 and will grow to $29.5 billion by the end of 2013.₄

64% of mobile subscribers have an Internet enabled phone, of which 44% use the mobile Internet. Among subscribers who have an Internet enabled phone, 76% have an unlimited plan, and 87% use mobile email. Across all subscribers and phone types, 27% use the mobile Internet.₅

As of April 2009, there are 6.4M active iPhone users in the US, up 2.1M from the year prior. 98% use data features on the iPhone, 88% use the Internet and 72% use location based services.₆

37% of iPhone users watch video on their phone (6x as likely as the typical subscriber)The iPhone audience is age-diverse: a device this powerful isn’t just for kids. There are roughly as many iPhone users 55 and older as there are 13-24.₇

Using mobile Internet, 9% of all mobile subscribers have accessed a social network on their phone. Here are the most popular networks with the percentage of social mobile users who've accessed them from their mobile device(s): Facebook 58%, MySpace 54%, LinkedIn 7%, Flickr 6%, Twitter 5%. ₈

10,000 applications available for the Android OS, 100,000 available for the iPhone OS.₉

(1,2,3,4)Gartner | (5,6,7,8,9)Nielsen